Get ready for a revolution in art! By late 2025 or early 2026, Hamburg’s vibrant HafenCity will unveil the UBS Digital Art Museum, poised to become Europe’s largest and most ambitious institution dedicated exclusively to digital and immersive art. Imagine stepping into a breathtaking 6,500 to 7,000 square meter space, where soaring 10-12 meter ceilings provide the perfect canvas for monumental digital masterpieces and mind-bending installations. This isn’t just a museum; it’s a new cultural icon for Hamburg and a premier global destination for anyone passionate about the future of art.
“teamLab Borderless Hamburg”: Art Without Boundaries
At the heart of this groundbreaking museum lies “teamLab Borderless Hamburg,” a monumental permanent exhibition by the world-renowned Japanese art collective teamLab. This isn’t just another show; it will be teamLab’s largest permanent installation in Europe and only their third worldwide, following their iconic Tokyo and Shanghai spaces. Prepare for “art without borders”—a living, breathing digital ecosystem where stunning artworks flow seamlessly across rooms, dynamically interact with each other, and most excitingly, respond to your presence. Imagine wandering through ever-evolving algorithmic landscapes, animated waterfalls cascading around you, and light displays that dance in real-time, all delivering an unparalleled, multisensory, and truly participatory experience.
The Visionary Behind the Masterpiece
The visionary behind this ambitious project is Lars Hinrichs, a Hamburg-native tech entrepreneur and investor. His journey began in 2018, when a visit to teamLab’s groundbreaking Tokyo Borderless exhibition ignited a spark. Deeply inspired, Hinrichs envisioned bringing such a transformative immersive digital art experience to Europe. He found the perfect canvas in Hamburg’s HafenCity, a district celebrated for its cultural dynamism and innovation, perfectly situated between iconic landmarks like the Elbphilharmonie and Elbtower. Hinrichs isn’t just the founder; he’s the driving force, actively steering the museum’s development in collaboration with teamLab and other key partners, complemented by the artistic direction of Ulrich Schrauth.
Sustainability, Accessibility, and Global Impact
Beyond its artistic ambition, the UBS Digital Art Museum is committed to sustainability, designed to be climate-neutral with innovative architectural measures to minimize its environmental footprint. This pioneering institution also champions accessibility, aiming to democratize digital art for everyone. It will feature barrier-free access for wheelchair users, ensuring a welcoming and engaging experience for all diverse audiences. Generously sponsored by UBS as its naming partner, this permanent landmark will be a pivotal platform for the evolution and appreciation of digital and immersive arts across Europe and globally. This innovative space seamlessly blends cutting-edge art, technology, education, and entertainment, promising discoveries and connections through digital media like never before.
Ready to Experience the Future of Art?
The UBS Digital Art Museum is set to open its doors to an unforgettable journey into the heart of digital creativity. Ready to be part of this groundbreaking experience? You can already pre-order your tickets, which remain valid even with potential opening date shifts—securing your spot in what promises to be an unparalleled cultural event.
