Just a short walk from Oxford Street and Marble Arch, Frameless London invites you to step directly into 42 iconic artworks. Imagine being surrounded by the swirling hues of Van Gogh’s Starry Night or the serene beauty of Monet’s Water Lilies, feeling as though you’re walking within the painting itself. This digital art experience redefines perception, enveloping visitors in 360-degree visuals and dynamic soundscapes meticulously crafted for each artwork.

The experience unfolds across four distinct, breathtaking galleries:

• Beyond Reality: Immerse yourself in the fantastical worlds of surrealism and symbolism, featuring works by Salvador Dalí and other visionary artists.
• Colour in Motion: Get ready to move! Actively engage with the art by spinning and interacting, becoming part of the recreation of famed pieces, blending physical movement with digital artistry.
• The World Around Us: Travel through vivid landscapes and bustling cityscapes, enhanced by remastered artworks like Hokusai’s The Great Wave and Van Gogh’s Almond Blossom.
• The Art of Abstraction: Dive into the mesmerizing world of geometric shapes and the pioneering minds of abstract artists such as Mondrian and Kandinsky, with visuals perfectly synchronized to the rhythm of jazz.

Frameless isn’t just a treat for the eyes; it’s a truly interactive art experience. Motion sensors transform your movements into brushstrokes and splashes of color, allowing you to become an active participant in the creative process. Its multi-layered approach ensures an unforgettable journey for all ages and art backgrounds, securing its place as a must-visit on London’s cultural calendar.

Living Canvas at the Victoria and Albert Museum: Art That Dances With You

Another visionary leader in London’s immersive art scene is the V&A’s Living Canvas exhibition. This groundbreaking display brilliantly merges motion capture with projection mapping, inviting visitors to not just view paintings but to step inside them. Picture yourself dancing through Monet’s tranquil water lilies or wandering amidst the fiery passions of Van Gogh’s starry skies.

The Living Canvas journey is both elaborate and enlightening. It begins with an engaging introduction to the cutting-edge technology, leading you through progressively deeper interactive rooms. The Artist’s Studio is a highlight, where you can manipulate virtual paint on colossal digital canvases projected all around you in real-time, fostering a unique sense of authorship and creativity within a historic art environment. The Time Travel Gallery further enriches this adventure, allowing visitors to explore diverse art periods – from Renaissance masterpieces to contemporary creations – each brought vividly to life with unique interactive features.

Why London Leads the Immersive Art Revolution

London’s rise as a hub for these transformative immersive art experiences is no accident. Several key factors come together to make it the ultimate destination:

• Innovation at its Core: The city champions the seamless blend of art and technology, crafting fresh narratives and engaging audiences far beyond the traditional static frame.
• Creative Collaborations: Major cultural institutions like the V&A, alongside independent venues such as Frameless, actively collaborate with world-class artists, technologists, and composers to craft truly multi-sensory narratives.
• Global Appeal: As an international metropolis, London attracts diverse crowds eager for pioneering cultural experiences, driving demand and fostering innovation.
• Accessibility and Inclusivity: Many immersive exhibitions in London prioritize accessibility, accommodating wheelchair users and young families, ensuring these revolutionary art forms are approachable for everyone.

Other Noteworthy Immersive Experiences in London 2025

While Frameless and Living Canvas are making headlines, London’s vibrant immersive scene in 2025 boasts other captivating experiences:

• Bubble Planet: An enchanting, multisensory, and family-friendly experience filled with soft pastel landscapes, soothing ASMR rooms, and interactive domes, perfect for children and parents.
• Tutankhamun: The Immersive Exhibition at Excel London Waterfront: Journey back to Ancient Egypt through monumental video mapping and a digital walk-through of the Valley of the Kings.
• The Barbican Centre’s Feel the Sound: An experimental interactive exhibit delving into sound’s profound emotional and physical impact through newly commissioned digital artworks.

Plan Your Immersive London Art Adventure

To make the most of your London immersive art experience, here are some practical tips:

• Frameless Hours: Open daily, with extended hours on Fridays and Saturdays. Please note, after 6 PM, visitors under 18 are not permitted.
• Getting There: Frameless is conveniently located just a minute’s walk from Marble Arch tube station, with numerous bus routes serving the area.
• Book Ahead: Securing your tickets in advance is highly recommended, especially for weekends and peak periods, to guarantee entry and avoid disappointment.
• Accessibility: Always check the specific visitor guidelines for each exhibition regarding wheelchair access and family-friendly facilities to ensure a comfortable visit.

Your Unforgettable Journey Awaits

London’s immersive art exhibitions in 2025 are truly charting a bold new frontier where technology and artistry converge to create living, breathing experiences. Frameless stands out as a flagship for this trend, offering visitors an unparalleled chance to step inside and even participate in the creation of timeless masterpieces. Meanwhile, the V&A’s Living Canvas pushes the boundaries of making art interactive and profoundly personal.

Whether you’re a lifelong art lover or simply curious about innovative cultural experiences, London’s immersive art scene promises unforgettable journeys into the very heart of creativity. If you seek to witness art like never before, 2025 in London is your year to dive into these extraordinary immersive worlds.

Venue: FRAMELESS
Addresss: 6 Marble Arch, London W1H 7AP

Price: starting from £28

Opening Hours

Monday to Thursday: 11am – 6pm

Friday: 11am – 10pm

Saturday: 10am – 10pm

Sunday: 10am – 6pm